diff --git a/README.md b/README.md
index 6d48095..7354ab8 100644
--- a/README.md
+++ b/README.md
@@ -47,8 +47,8 @@ curl -H "Authorization: Bearer $KEY" http://localhost:8080/api/users
 
 The server serves a web UI at `/`: the incident queue, each incident's alerts
 and timeline with every action (acknowledge, assign, snooze, note, resolve,
-archive), who is on call, the alert feed, and changing your own password. It is
-built for a phone first. On a phone it has a bottom tab bar and a sticky action
+archive), who is on call, the alert feed, and an *Account* tab for your own
+password and the ntfy topic your pages go to. It is built for a phone first. On a phone it has a bottom tab bar and a sticky action
 bar, it follows the system's dark mode, and it can be added to the home screen.
 From 900px wide it switches to a sidebar with the queue and the incident side by
 side. Statistics remain in
@@ -351,10 +351,20 @@ exactly as it was rather than with a hole in it.
 ### Push notifications
 
 With `TERDUT_NTFY_URL` set, an incident that opens is pushed to the on-call
-person's phone through [ntfy](https://ntfy.sh). Set each user's topic with
-`PUT /api/users/{id}/notify`; a user with no topic falls back to
-`TERDUT_NTFY_FALLBACK_TOPIC`, as does an incident that opens with nobody on call.
-If neither yields a topic, nothing is queued.
+person's phone through [ntfy](https://ntfy.sh). Everybody sets their own topic
+under *Account* in the web UI, where a **Send a test push** button proves it
+before an incident has to; `PUT /api/users/{id}/notify` is the same thing over
+the API, and an administrator may set somebody else's. A user with no topic
+falls back to `TERDUT_NTFY_FALLBACK_TOPIC`, as does an incident that opens with
+nobody on call. If neither yields a topic, nothing is queued.
+
+The **server** is the install's one ntfy, from `TERDUT_NTFY_URL`, and is not
+something a user picks. Only the topic is per-person.
+
+A topic is a shared secret with the ntfy server: anyone who knows it can both
+read the pages and publish to it, so an unguessable one is worth the trouble.
+That is also why the topic never appears in an incident's timeline, which every
+API key can read.
 
 Three things get pushed:
 
diff --git a/internal/web/static/js/account.js b/internal/web/static/js/account.js
index 7b42806..05e8efa 100644
--- a/internal/web/static/js/account.js
+++ b/internal/web/static/js/account.js
@@ -23,6 +23,9 @@ function render() {
         h('div', { class: 'account-name', text: user.username }),
         h('div', { class: 'account-email', text: user.email }))),
 
+    h('div', { class: 'page-head' }, h('h2', { text: 'Notifications' })),
+    notifyForm(user),
+
     h('div', { class: 'page-head' }, h('h2', { text: hasPassword ? 'Change password' : 'Set a password' })),
     passwordForm(user, hasPassword),
 
@@ -32,10 +35,91 @@ function render() {
 
     h('div', { class: 'page-head' }),
     h('button', { class: 'btn btn-block', type: 'button', onclick: signOut }, icon('logout'), 'Sign out'),
-    h('p', { class: 'foot-note', text: 'Schedule editing, statistics and user management are in terdut-tui for now.' }),
+    h('p', { class: 'foot-note', text: 'Statistics are in terdut-tui for now.' }),
   );
 }
 
+// Where this user's pages go. The onboarding checklist's first step sends
+// people here for it, and until now there was nothing here to send them to:
+// the topic could only be set with curl or by an administrator.
+//
+// The topic is the whole address — the server it is published to is the
+// install's one ntfy, set in the deployment and not something a user picks.
+function notifyForm(user) {
+  const err = h('p', { class: 'form-error', role: 'alert', hidden: true });
+  const ok = h('p', { class: 'form-ok', role: 'status', hidden: true });
+  const topic = h('input', {
+    name: 'ntfy_topic', type: 'text', autocomplete: 'off',
+    autocapitalize: 'none', spellcheck: false,
+    value: user.ntfy_topic || '',
+    placeholder: 'terdut-a7f3c91e',
+  });
+  const submit = h('button', { class: 'btn btn-primary', type: 'submit', text: 'Save topic' });
+
+  // Only offered once a topic is saved: the test publishes to whatever the
+  // server has stored, not to whatever is half-typed in the field.
+  const test = h('button', {
+    class: 'btn', type: 'button', text: 'Send a test push',
+    hidden: !user.ntfy_topic,
+    onclick: async () => {
+      err.hidden = true;
+      ok.hidden = true;
+      test.disabled = true;
+      try {
+        await api.testNotification();
+        ok.textContent = 'Sent. If nothing arrives, the topic is wrong or ntfy is not reachable.';
+        ok.hidden = false;
+      } catch (ex) {
+        err.textContent = ex.message;
+        err.hidden = false;
+      } finally {
+        test.disabled = false;
+      }
+    },
+  });
+
+  const form = h('form', { class: 'card pw-form' },
+    h('label', {},
+      h('span', { text: 'ntfy topic' }),
+      topic),
+    h('p', { class: 'muted small' },
+      'Subscribe to this topic in the ntfy app and incidents assigned to you ',
+      'reach your phone. Leave it empty and they page the team’s fallback ',
+      'topic instead.'),
+    // Worth saying plainly: people reach for their own name, and the topic is
+    // the only thing standing between a stranger and their pages.
+    h('p', { class: 'muted small' },
+      'Anyone who knows the topic can read your pages and publish to it, so ',
+      'pick something unguessable rather than your name.'),
+    err, ok,
+    h('div', { class: 'row-actions' }, submit, test),
+  );
+
+  form.addEventListener('submit', async (e) => {
+    e.preventDefault();
+    err.hidden = true;
+    ok.hidden = true;
+    submit.disabled = true;
+    try {
+      const updated = await api.setNotifyTarget(user.id, topic.value.trim());
+      // Keep the cached user in step, so the onboarding checklist stops
+      // asking for this and the test button appears without a reload.
+      state.me.user = updated;
+      ok.textContent = updated.ntfy_topic
+        ? 'Topic saved.'
+        : 'Topic cleared. Your pages go to the team’s fallback topic.';
+      ok.hidden = false;
+      test.hidden = !updated.ntfy_topic;
+    } catch (ex) {
+      err.textContent = ex.message;
+      err.hidden = false;
+    } finally {
+      submit.disabled = false;
+    }
+  });
+  return form;
+}
+
 function passwordForm(user, hasPassword) {
   const err = h('p', { class: 'form-error', role: 'alert', hidden: true });
   const ok = h('p', { class: 'form-ok', role: 'status', hidden: true });
diff --git a/internal/web/static/js/api.js b/internal/web/static/js/api.js
index b45fd6f..becc435 100644
--- a/internal/web/static/js/api.js
+++ b/internal/web/static/js/api.js
@@ -71,6 +71,11 @@ export const users = () => call('GET', '/users');
 // about anybody else, which is what the admin page's per-user view needs.
 export const userTeams = (id) => call('GET', `/users/${id}/teams`);
 
+// Where this user's pages go. An empty topic clears it, which the server
+// treats as "no topic of their own" rather than an error.
+export const setNotifyTarget = (id, ntfyTopic) =>
+  call('PUT', `/users/${id}/notify`, { body: { ntfy_topic: ntfyTopic } });
+
 // incidents
 export const incidents = (query, opts) => call('GET', '/incidents', { query, ...opts });
 export const incident = (id) => call('GET', `/incidents/${id}`);